CORPORATE + BRAND IDENTITY

A BRAND IS A STORY TOLD


 

MY FIRST LOVE IS IDENTITY DESIGN

To date, I have branded over 100 entities. The work spans notable products, companies, services, organizations, causes and campaigns across many industries. A significant amount of this work is not just the development of a logo but also an identity system. This often included both physical and online graphic standard manuals addressing, print, digital, product and environmental applications of the respective identity.

You'll find over 60 of these logo designs live on LogoLounge.com. Eight have won awards and been published in four successive volumes of the Logo Lounge, International Identities by Leading Designers books by Bill Gardener, Cathy Fischer and Emily Potts on the Rockport imprint. Most recently, established work was also included in LogoLounge Master Library, Volume 4: 3000 Type and Calligraphy Logos.

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Logo, a shortened form of the word logogram, is a visual sign that communicates a word or phrase. The word brand is derived from the practice of farmers branding their livestock to indicate ownership.

Originally, a logo told people what you did, whereas a brand distinguishes you from your competitors.

In medieval times, the logo and brand started to fuse in the form of heraldry. In heraldry, the unique design identified the house to which you belonged or for which you fought. It also communicated a message about the values and characteristics of that house through the imagery it employed.